A truly integrated Web design, development, online marketing, search marketing and content management firm, Idea Bank Interactive was founded in 1990 by Larry Sivitz on Bainbridge Island, WA. The firm's mission is to apply its expertise in online marketing communication from engaging strategies and methodologies to the latest technologies to optimize traffic and create successful business results for its clients.
As founder and president, Larry brings an unmatched depth of experience and insight to the firm's efforts.
An accomplished interactive marketing consultant, writer/editor, market analyst and a 4-A agency creative director, Larry has worked on numerous Fortune 500 campaigns in all media. Larry also covers the leading edge of the cyberspace race as a columnist. His regular Internet columns have been seen in Seattle magazine, The Cyber Scene, The Next Big Thing, Onvia.com, and MARKETING, and he won a gold SPJ award for writing the Seattle magazine cover story "Who's Building Our Dot-com Empire?" Larry also founded Seattle's first and only Internet business community, Seattle24x7.com, which he continues to manage to this day.
The Idea Bank, (the original trade name), designed, developed and launched the world premiere Website for Sierra Online, America's largest independent producer of interactive home entertainment software. The Sierra site was one of the Internet's first user-customizable Web destinations, allowing visitors to personalize the look, feel and and hyperlinks that appeared on their personal home page.
Larry has also developed promotional launch campaigns for the Microsoft Interactive Media and Microsoft of the America's conferences, and has worked on interactive projects for companies such as Apple Computer and AT&T Wireless.
He has also written and concepted advertising and marketing materials for everything from packaged goods to financial products including campaigns for Henry Weinhard's, Rainier Draft Beer and Weyerhaeuser Paper Products, and the NBA's Seattle Supersonics.
Larry was also the Creative Director in charge of the launch of the Sonicare dental hygiene system (the sonically powered electronic toothbrush) introduced by Optiva Corporation (since acquired by Philips), which has been recognized as one of the fastest growing personal hygiene products in history.
In the new media domain, he has been involved in all aspects of creative usability and interface design for Websites, CD-ROM, multimedia, viral game development and software publishing.
In software publishing, The Idea Bank conceived and developed one of the Northwest's first ever marketing-by-diskette advertising programs and produced Home Loan Helper, a full-featured, user-friendly, personal financial toolkit on diskette for Washington Mutual Savings Bank.
As Search Engines have emerged as the virtual turnstile and referral agents for E-commerce Websites, IBI has honed its skills in Search Engine Optimization, Search Marketing and Pay-for-Placement keyword-based advertising. Using the most modern search marketing methods in its arsenal, the firm has achieved record-breaking results in building traffic for its clients online properties.
Larry has won numerous advertising awards and is a member of the Screenwriters Guild of America. His interest in interactive communication began at Walt Disney Productions where he was a part of the team responsible for launching Disney Home Video and The Disney Channel.
In 2002-03, Mr. Sivitz became the Sr. Interactive Writer for Publicis Interactive handling the launch of the RealOne Entertainment Network for RealNetworks. He also launched the Sidekick wireless phone organizer and Cameraphone for T-Mobile creating a variety of interactive marketing executions including banners, email, and Flashmercials. Larry became the national online writer for WeightWatchers.com marketing in 2003.
One highlight of 2004 was creation of the national healthcare portal for the American Orthopaedic Foot & Ankle Society. IdeaBank manages the content development, management and promotion of FootCareMD.com
In 2005, IdeaBank created the Website for mobile entertainment leader MFORMA incorporating a variety of innovative selling techniques and technologies.
Mr. Sivitz can be reached via email at firstname.lastname@example.org.
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Idea Bank Interactive