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Mobile entertainment is the future of the Web. Helping users find the products and info-services they desire that match their country, their wireless carrier and their handset is the challenge of today's mobile marketer. |
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IdeaBank's solution for (M)FORMA.com involved a Flash-based "Product Finder" appliance, game demo's and simulations in Flash, viral game-page marketing, and a cohesive design and development approach that provided for massive scalability. |
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IdeaBank has been recognized by the Internet Advertising Bureau and MSN Advantage Marketing for its "Best Practices" in Search Engine Marketing including Trusted Feed, Keyword advertising and Organic page optimization. |
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Clients include: (M)FORMA.com, RealNetworks, T-Mobile, Comedy Central, WeightWatchers.com, Go2marine.com, Groupee.com, Classmates.com, WarrantybyNet, PanGenex, the American Orthopaedic Foot and Ankle Society, and many more. |
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IdeaBank was chosen to handle the copywriting for one of the most ambitious Web branding campaigns and new product launches in modern Internet history. RealNetworks has set out to "unify" the world's multimedia standards in one set of software, bringing together the disparate media formats of the online world in one cohesive production environment (Helix) and playable by computer users in one desktop Player (RealOne).
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IdeaBank handled creative positioning and concepting for the RealOne launch along with the promotion of SuperPass, Real's top digital entertainment package. IBI also handles search marketing for Real, producing keyword advertising across all of the Web's major search engines.
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IdeaBank has been the copywriting force behind one of the Web's, and the world's, leading brand names -- WeightWatchers. From email and online advertising on AOL, Yahoo!, Wedding Channel, and AllRecipes.com, to rich media development, |
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banners and text placements, you'll find our name behind the fittest marketers online. |
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One of the Internet's greatest marketing success stories, IdeaBank was hired to write a most pivotal chapter in the history of Classmates.com relationship marketing, crafting the brand's value proposition in a dramatic new articulation of both concept and copywriting. We created the entire current generation of |
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new member welcome and orientation messaging, as well as membership subscription activation offerings, and the full series of renewal letters (E-mail). We also debuted and positioned the benefits of various new partner packages to the Classmates' constituency of nearly 30 million members, helping to add 80,000 to 100,000 new members each and every day. |
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From building Website traffic to solving real world traffic jams, IBI recently contributed copywriting and direct marketing counsel to TrafficGauge, the world's first realtime mobile traffic map. |
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Along with Website and email copy, Idea Bank developed radio and jingle advertising for the innovative automotive accessory. |
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Using the hyper-modern tools of the Internet age, E- marketers have merged the fields of database marketing, telemarketing, closed-loop E-mail and customer service into the holistic concept of eCRM (electronic Customer Relationship Marketing.) |
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Idea Bank created this Flash presentation for nRealTime, for easy distribution via the Web and on CD-ROM. Click here for a preview of the working print. |
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We conceived and developed this Extranet for PacifiCorp, Oregon's largest public utility. The venue served as a news and resource site for energy marketers including late breaking headlines, |
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weather and pricing conditions across the national energy gridiron. Click here for several screen shots. |
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Infopop dramatically creates community by galvanizing special affinity groups through the industry's best-selling bulletin board (aka "discussion board") technology. The UBB (Univeral Bulletin Board) is currently in use by more than 7 million enthusiastic board "posters" worldwide. |
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IBI crafted and implemented the marketing message, developed all copy/concept for the Web site and launched a brand new ASP-hosted discussion board solution known as OpenTopic that has taken the industry by storm. |
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IdeaBank designed and produced the premiere Web site for Sierra Online. Arguably the Web's first user-configurable home page, registered users could actually create their own "SierraWeb" environment by choosing |
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among a variety of background designs and control palettes based on the genre of their favorite games. Seldom seen to this day, another breakthrough feature was the use of on-site E-mail "delivered" directly to each user's personal page.
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The Web's first business buy and sell, M&A, exchange, BusinessLink Online attracted hundreds of nationwide listings and an international audience. It was sold to a large consulting network in 1996. |
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For broadband training and development company, the Video Information Network, IBI recruited more than 600 companies to a global satellite downlink event via electronic mail and Website landing page. |
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The E-mail campaign was a model of opt-in, spam-free marketing. The reflection in the stopwatch reveals an animated astronaut floating in space. |
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Magnum Laser Printing and Supply set out to win the online category for toner cartridge sales and tech support by serving as a fact-filled and fun-filled, non-technical resource for troubleshooting virtually any laser printing |
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problem. Mock case files help users spot laser printing problems in a wide range of areas while a personalized home page made cartridge re-ordering automatic.
Click here for several screen shots. |
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Whidbey Island Bank desired a clean, corporate look and feel on an info-rich site that would serve as a gateway to their online banking system. The silver dollar on the home page morphs into a sand dollar. |
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Iyeska is a First Nation people's consulting and training enterprise. To help tell their story, and in keeping with an oral tradition, each page has a soundtrack that can be triggered with a mouseclick. |
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